Avaliação da Influência de Características Sustentáveis nas Escolhas dos Consumidores: Um Estudo sobre Casas Verdes na Região da Capital Nacional
DOI:
https://doi.org/10.37497/2966-1722.ODS.v3.n00.10Palavras-chave:
Casas Verdes, , Conscientização Ambiental, , Eficiência Energética, , Saúde e Bem-estar,, Imóveis SustentáveisResumo
Objetivo: Este estudo tem como objetivo explorar as preferências dos consumidores, sua conscientização e disposição para investir em casas verdes, examinando os principais fatores que influenciam a tomada de decisões na Região da Capital Nacional (NCR), Índia.
Método: A técnica de amostragem estratificada foi utilizada para coletar 213 respostas válidas de potenciais compradores de imóveis. Os dados foram coletados por meio de um questionário de escala Likert e analisados usando PLS-SEM para identificar os principais fatores que afetam as preferências dos consumidores por casas verdes.
Resultados: O estudo identificou cinco fatores principais que impulsionam a demanda por casas verdes: Conscientização Ambiental (18,86%), Eficiência Energética e Economia de Custos (15,38%), Saúde e Bem-estar (13,37%), Incentivos Governamentais e Programas de Certificação (11,87%) e Valor de Mercado e Potencial de Revenda (10,87%). A análise de trajetória mostrou que a conscientização ambiental, eficiência energética e saúde influenciam significativamente as escolhas dos consumidores (β = 0,46, 0,39, 0,36; p < 0,001).
Conclusões: Os resultados sugerem que os consumidores estão cada vez mais priorizando a sustentabilidade em suas escolhas de moradia, influenciados pelos benefícios ambientais e de saúde. Os desenvolvedores imobiliários devem destacar essas características para alinhar-se à crescente demanda por moradias sustentáveis.
Palavras-chave: Casas Verdes, Conscientização Ambiental, Eficiência Energética, Saúde e Bem-estar, Imóveis Sustentáveis
Referências
Agboklou, K. E., Özkan, B., & Gujrati, R. (2024). Challenges to Achieving Zero Hunger by 2030: the Impact of Armed Conflict on Global Food Security with a Focus on the Russo-Ukrainian War. Journal of Lifestyle and SDGs Review, 4(00), e01595. https://doi.org/10.37497/2965-730X.SDGsReview.v4.n00.pe01595
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2013). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56.
Brounen, D., Kok, N., & Quigley, J. M. (2012). Residential energy use and conservation: Economics and demographics. European Economic Review, 56(5), 931-945.
Browning, W. D., Ryan, C. O., & Clancy, J. O. (2014). 14 Patterns of Biophilic Design: Improving Health & Well-being in the Built Environment. Terrapin Bright Green LLC.
Brounen, D., Kok, N., & Quigley, J. M. (2012). Residential energy use and conservation: Economics and demographics. European Economic Review, 56(5), 931-945.
Clayton, S. (2018). Environment and Well-being: A Multilevel Analysis. In S. Clayton (Ed.), The Oxford Handbook of Environmental and Conservation Psychology (pp. 389-407). Oxford University Press.
Beatley, T. (2016). Biophilic cities: Integrating nature into urban design and planning. Island Press.
Cole, P. (2019). Assessing the health impact of the built environment. Building Research & Information, 47(4), 343-357.
Clayton, S. (2018). Environment and Well-being: A Multilevel Analysis. In S. Clayton (Ed.), The Oxford Handbook of Environmental and Conservation Psychology (pp. 389-407). Oxford University Press.
Dangelico, R. M., & Pujari, D. (2010). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95(3), 471-486.
Eichholtz, P., Kok, N., & Quigley, J. M. (2010). Doing well by doing good? Green office buildings. American Economic Review, 100(5), 2492-2509.
Fuerst, F., & McAllister, P. (2009). An investigation of the effect of eco-labeling on office occupancy rates. The Journal of Sustainable Real Estate, 1(1), 65-80.
Gonzalez, F., & Han, A. (2019). The green premium puzzle: A firm-level analysis of the price differential. The Quarterly Review of Economics and Finance, 71, 230-241.
Hansmann, R., Hug, S. M., & Seeland, K. (2007). Restoration and stress relief through physical activities in forests and parks. Urban Forestry & Urban Greening, 6(4), 213-225.
Jaffe, A. B., & Stavins, R. N. (1994). The energy-efficiency gap What does it mean? Energy Policy, 22(10), 804-810.
Kok, N., Miller, N. G., & Plantinga, A. J. (2013). The effect of energy retrofits on residential sales prices: An application of the propensity score matching method. Journal of Environmental Economics and Management, 65(3), 225-244.Kibert, C. J. (2016). Sustainable construction: Green building design and delivery. John Wiley & Sons.
Kok, N., Miller, N. G., & Plantinga, A. J. (2013). The effect of energy retrofits on residential sales prices: An application of the propensity score matching method. Journal of Environmental Economics and Management, 65(3), 225-244.
Kadyan, Sunil, Sharma, Yogita, Agarwal, Kanika, Gujrati, Rashmi & Koul , Maharaj Krishen(2023) Linking workplace incivility with employee turnover intention & job satisfaction : The mediating role of self-efficacy of employees in telecom sector in NCR., Journal of Information and Optimization Sciences, 44:8, 1595–1611, DOI: 10.47974/JIOS-1479
Khan, S., Tailor, R. K., Uygun, H., & Gujrati, R. (2022). Application of robotic process automation (RPA) for supply chain management, smart transportation and logistics. International Journal of Health Sciences, 6(S3), 11051–11063. https://doi.org/10.53730/ijhs.v6nS3.8554
Lee, K., & Hwang, J. (2019). Understanding the factors affecting intention to adopt green residential buildings: The case of South Korea. Sustainability, 11(22), 6278.
Lee, L. F., & Huang, W. C. (2017). Energy efficiency and house value: A hedonic analysis. Journal of Urban Economics, 98, 69-84.
Li, R., & Liu, L. (2020). Green premiums in Chinese housing market: Evidence from green residential buildings. Habitat International, 97, 102110.
Lee, Y. K., & Shin, D. (2020). How does corporate social responsibility benefit firms? A moderated mediation analysis of collective and internal employee pride. Sustainability, 12(24), 10347.
Liddicoat, K. R., Johnston, D., & Ronan, K. R. (2018). Exploring the relationship between energy-efficient housing and health outcomes in post-disaster settings. Energy Research & Social Science, 44, 34-44.
Manglani, A.D., Dhruv, R.M., Uygun, H., Gujrati, R., & Patel, R.M. (2024). “A pragmatic analytical approach determining the role of green fmcg consumers’ perception in increasing adaptability of green fmcg products”. Academy of Marketing Studies Journal, 28(S3), 1-9.
Mir, Altaf Yousuf, Arora, Monika, Gujrati, Rashmi, Jain, Abhishek Kumar, Uygun, Hayri & Dixit, Ila(2023) An empirical study on correlation of the factors of the perception : Service delivery & patient satisfaction about service quality in selected public & private hospitals of the Raipur city, Journal of Information and Optimization Sciences, 44:8, 1715–1728, DOI: 10.47974/JIOS-1487
Nieuwenhuijsen, M. J., Khreis, H., Verlinghieri, E., & Mueller, N. (2020). Transport and health: A marriage of convenience or an uneasy alliance? Journal of Transport & Health, 16, 100877.
Shin, Y. H., Park, J. K., & Yeom, D. H. (2019). What Drives Green Growth? New Evidence Using an Extended World KLEMS Database. Sustainability, 11(23), 6682.
Prokhorova, Y., Gujrati, R., & Uygun, H. (2024). The use of AI Chatbots in higher education: the problem of plagiarism. Review of Artificial Intelligence in Education, 5(00), e031. https://doi.org/10.37497/rev.artif.intell.educ.v5i00.31
Shi, W. (2018). Green building, market competition, and the housing market: Evidence from Singapore. Energy Policy, 118, 62-69.
Singh, R., Thakur, J. S., & Sharma, D. C. (2018). Residential greenness and mortality in oldest old women and men in China: A longitudinal cohort study. The Lancet Planetary Health, 2(3), e132-e139.
Uygun, H. and Gujrati, R. (2020) ‘Digital innovation: changing the face of business’, Int. J. Forensic Engineering, Vol. 4, No. 4, pp.332–342.
Yuan, H., Lin, J., & Chan, A. P. (2019). Green features and the pricing of residential properties in Hong Kong. Habitat International, 88, 101981.
Zhao, Y., Guo, Y., & Ying, H. (2021). Understanding residents' preferences for green building characteristics in China: A choice experiment approach. Building and Environment, 196, 107869.
Publicado
Como Citar
Edição
Seção
Licença
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
